sybil hoang
product designer / researcher / public speaker / strategist / mentor
good design is invisible
My design toolkit
I work with a "toolkit" rather than a "design process". With this flexible workflow I find it helps account for who I'll be working with, what environment we're in and what's suitable and realistic for the organisation.
But what I do have is a set of skills which I can use to help me design better products for the user with business value in mind.
I've been designing for 15+ years and I've learnt that good design comes from being visible, open and communicative.
Being visible means:
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bringing the team onboard with an open culture
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sharing research
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and making design & research a team sport.
I do my best work with post-its, sharpies, whiteboards and talking to you and the users to understand the problem.
UNDERSTANDING THE PROBLEM
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User research
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Conducting interviews
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Writing surveys
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Product co-creation with customers
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Data analysis
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User journey mapping
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Value props
DESIGNING THE SOLUTION
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Sketch
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Figma
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Mural
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Team-based ideation
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Sharpies & post-its
TESTING THE PROTOTYPE
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Prototyping
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Wire-framing
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Usability testing
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Lean development
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R & D development
DESIGNING IN TEAMS
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Facilitating
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Working under pressure
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Designing workshops
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Creating collaborative environments
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Mentoring
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Leading teams